Google My Business – “Posts” Update

In the latest Google My Business email (29th June 2017) we were told of an interesting update which we rather like the look of. 

The Google my business update introduces a new feature that helps you catch customers’ attention even more.  Google my business listings now have the option to appear with a company update and image as shown on the bottom right of the image below.

Bidmark - Google - Brand

 

To do this was surprisingly easy and took 2 minutes. We highly recommend you take the time to update your companies profile and benefit from the enhanced results.

To update your Google my business profile log into you your account, and then:

 

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Go to the “Posts” tab

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Create your post and select a call to action for your potential customer

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The text limit for each post is between 100-300 words.

There is also the option to “Make this post an Event”

There is also the option to “Add a button”

 

My favorite option is the “Add a button” – this allows for various options such as: Learn More, Reserve, Sign Up, Buy & Get Offer. The “Learn more” button allows you to add a link and direct traffic to a specific page, like a normal social media update would, or similar to an adwords advert.

Ad a button

This is how the button appears on Google:

GSB

We tested this out on our marketing agency and this is how it looks – very snazzy! 

Bidmark - Google - Brand
We think that the types of updates which will work well are:

  • Reviews
  • Promotions
  • Articles and blog posts (by you)
  • Internal News
  • Events

Have you any ideas of what works well? Let us know in the comments section!

 

 

How to view the post insights

You can see the number of views and button clicks for posts that you’ve published.

 

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Click the post that you want to view insights for. You’ll see the number of views and button clicks for this post.  However it will take 1-2 days before stats appear.

If you found this post useful please share! Alternatively, If you want to speak to us about Google’s timely updates or any other SEO, Adwords matter then please get in touch.

 

 

 


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