DIGITAL MARKETING FOR THE TRAVEL INDUSTRY
Digital marketing makes it easier than ever before for advertisers to reach customers. Whether you’re a tour operator, travel agent, holiday firm or review site a well thought out marketing strategy will allow you to compete with hot competition all year round.
TRAVEL CAMPAIGN MANAGEMENT
Our knowledge of both the digital marketing industry and the travel industry helps us overcome barriers in the implementation and optimisation of digital marketing technology. With years of experience in content marketing, social media, SEO & PPC within the travel industry we have helped tour operators, hotels, airlines, aggregators and affiliates increase market visibility and sales.
We deliver ads with extreme relevancy precisely as customers are searching for the products or services that you offer. This way you’re in the right place at the right time for the opportunity to generate bookings & inquires
ON THE RIGHT DEVICE
We ensure that in today’s mobile world your advertising on every device that your customers are using – desktop, laptop, tablet and mobile. That way, when they’re searching, browsing or buying, we ensure that you’re right there.
LOCALLY OR GLOBALLY
As a mobile marketing agency we can target your ads to customers within certain countries, regions or cities – or even within a set distance from your business / company / shop.
Our Travel Experts Advertise On:
CONTENT MARKETING FOR THE TRAVEL INDUSTRY
Having a travel content strategy either for your blog or social media channels can be very valuable. Potential customers generally only travel for several weeks a year, so content marketing is a great way for companies to keep their audience aware of what their services are year-round. The content also needs to change throughout the year so that it delivers the right information, at the right time. So this means content for each phase of the customer buying cycle from finding destination ideas to booking travel to the best things see and do when they arrive.
Furthermore, Content marketing also benefits SEO rankings and quality site content and links earned from pushing this content will boost your organic rankings for generic terms people search.
Our experts help you choose the right social media channels for your travel brand and engage audiences. It’s not just Facebook that plays a key part in social media for travel, but Twitter, Instagram, Pinterest, YouTube & LinkedIn all have a part to play.
Social Media Marketing will also benefit your Google search rankings because any website with a high level of social engagement (likes, followers, retweets, pins) will rank well this indicate to Google that people are interested in what this brand has to say, and therefore when it considers which brand is most relevant for queries
SOCIAL MEDIA FOR THE TRAVEL INDUSTRY
SEO FOR THE TRAVEL INDUSTRY
Search engines have become one of the most important sources of information for the travel industry. All phases of the customer buying cycle now include a search engine: whether a customer is researching a new destination, finding reviews, looking to book. Organic search is dominant in the travel industry but it is also a competitive environment and maintaining top organic search rankings requires strong content, link earning and web design strategies that can be quickly adapted to keep up with market changes.
Bidmark experts manage PPC campaigns for the travel industry on search engines, social media and display networks. Our professionals develop keyword strategies, setup device targeting, manage PPC bids and updating ad copy alongside seasonal trends.
We also set up and optimise profitable retargeting campaigns for the travel industry. Retargeting plays an important part of the sales funnel as a way of getting a chance to capture a guest’s interests. Different marketing strategies can be applied to increase direct revenue and deflect traffic away from competitors.
PPC FOR TRAVEL INDUSTRY
The Process Of Getting Started
The Setup Process Takes 1-2 Business Days. We Keep The Setup Process Easy And Simple.
We start the process with initial questions which will help us to develop a tailored proposal which suites your business requirements.
We develop a strategy and outline steps which ill be taken to help your business achieve its goals.
Once the strategy is agreed on by both parties we will send over contracts which bind our agreements. We usually require a 3 month minimum contract period for services.
We get to work implementing the agreed strategy, working on, and optimising your campaigns whilst reporting back to you and keeping you informed.
NEED A NEW AGENCY?
Tell us where you want your business to be, and our travel experts will get you there!