In The Know : Arts & Entertainment Roundup
Concerts, sporting events, art festivals and other events are all in full swing once the weather warms up. Now that the summer months are here it is time to consider your marketing strategy for any up and coming events. Read on for 3 top tips to successfully market arts & entertainment events this summer.
Ways to Integrate a Digital Strategy Into Your Event Marketing Campaigns.
Successful event marketing can effectively increase the exposure of your brand while acquiring strong leads from those who attended. With the right strategy, you can effectively market and promote your events through various digital channels. Here are the known methods of integrating a digital strategy to your event marketing campaign. Read More Here
Organisers must become smarter with their content marketing.
Consumers have become far more sophisticated with what they are prepared to receive, so simply bombarding them with email marketing is no longer a viable way to attract visitors to live events, so says a leading event industry communications expert. Read More Here
How to Improve B2B Event Marketing ROI with Marketing Attribution.
This is why marketing attribution software is absolutely necessary in the B2B events world. Without accurate ROI numbers, you may be pouring money into events that don’t convert and skipping out on the ones that do. Below, we outline the ways you can improve your event marketing with B2B attribution. Read More Here