In The Know: B2B Marketing
With so much B2B marketing news to read, it’s hard to know what to read. To make your choice a little easier, we’ve carefully selected our top b2b marking news from the past month.
7 Steps to Brilliant B2B Marketing.
Here is the 2nd part of a 2-part series which includes some greet steps to brilliant B2B marketing. The first part was posted last week, and can be found here. The article includes a quality info-graphic which builds up a holistic B2B marketing strategy. Read More
B2B Firms Turn to Marketing Technology to Court Buyers
Business to business (B2B) marketers are doubling down on various marketing technology tools in 2016 as they look for new ways to attract the sector’s increasingly savvy customer base. Read More
PERSONALISATION KEY IN OVERALL DIGITAL TRAVEL EXPERIENCE SATISFACTION.
Social media is becoming a preferred channel for business-centric sales and marketing professionals, according to a new report from Forrester Research. While B2C marketers have been using social for years, it is now a crucial access point for establishing new and rewarding relationships in the enterprise, the report says. Read More