Google My Business – “Posts” Update
In the latest Google My Business email (29th June 2017) we were told of an interesting update which we rather like the look of.
The Google my business update introduces a new feature that helps you catch customers’ attention even more. Google my business listings now have the option to appear with a company update and image as shown on the bottom right of the image below.
To do this was surprisingly easy and took 2 minutes. We highly recommend you take the time to update your companies profile and benefit from the enhanced results.
To update your Google my business profile log into you your account, and then:
Go to the “Posts” tab
Create your post and select a call to action for your potential customer
The text limit for each post is between 100-300 words.
There is also the option to “Make this post an Event”
There is also the option to “Add a button”
My favorite option is the “Add a button” – this allows for various options such as: Learn More, Reserve, Sign Up, Buy & Get Offer. The “Learn more” button allows you to add a link and direct traffic to a specific page, like a normal social media update would, or similar to an adwords advert.
This is how the button appears on Google:
We tested this out on our marketing agency and this is how it looks – very snazzy!
We think that the types of updates which will work well are:
- Articles and blog posts (by you)
- Internal News
Have you any ideas of what works well? Let us know in the comments section!
How to view the post insights
You can see the number of views and button clicks for posts that you’ve published.