Redcued Cost Per Lead

The Client

Force24 are a team of passionate marketing experts with a wide range of skills including strategy, design and technical development. All with one single goal: To provide intuitive marketing automation software and groundbreaking support to UK marketers.

Their objective was to secure demo bookings from a wide range of industries up and down the UK.


Force24 faced the issue of how to best utilise professional orientated social media marketing platforms such as LinkedIn to expose the Force24 brand to prospective clients and convert them into active clients to help develop their business even further.

How WE Helped

After initial discussions both Bidmark and Force24 used their combined experience and expertise to outline a paid social strategy on LinkedIn that would help them achieve their objectives.

An advantageous mix of advertising to custom audiences of company email lists and prospecting lists developed in-house and website remarketing audience was combined with a mix of creative image ads, plain text ads, and attention-grabbing video ads to help convert more of the websites visitors into leads. The combined effort saw cost per lead drop by 88%.

The Results Were Amazing

After working with Bidmark for a short time Force24 saw an instant impact as the cost per lead on LinkedIn dropped by 88%.


Redcued Cost Per Lead




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