Haines Watts

How Haines Watts increased B2B business by 25%


How Haines Watts Leeds implemented a SEO strategy to increase lead volume and new customer acquisition.

The Client

Haines Watts Leeds are chartered accountants have been based near Leeds for over 35 years. As part of a national group of over 30 offices they provide genuinely top quality business advice and specialist tax services.

They objective was to attract more B2B leads from search engine marketing but were unsure on the the tactics needed to achieve their desired results.


Haines Watts Leeds instructed Bidmark to assist them with a range of SEO services. In the beginning Haines Watts had no SEO strategy so Bidmark researched and built a full comprehensive SEO plan for the following 12 months which involved guidance on their blog content strategy and landing page optimisation. 

How Our Service Helped

Bidmark worked closely with senior management at Haines Watts Leeds not only to understand their market/clients but also their competitors. We then developed an extensive strategy planning encompassed all areas of SEO for Haines Watts with focus Keyword research around what their customer were searching, dedicated landing pages for their main services, blog content marketing, and an Intelligent Backlink strategy.

The Results Were Amazing

Since work began with Haines Watts Leeds, we’ve seen SEO leads increase by 25%. This was achieved through increasing traffic by 75% which led to a 58% increase in leads, so that’s some quality SEO traffic!


Increase in traffic


Increase in leads


New customers



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