SCE Adwords Case Study

How SCE reduced Adwords cost per lead by over 200%


How SCE reduced Adwords cost per lead by over 200%

The Client

Strength and Conditioning Education was founded by Brendan Chaplin in 2011 with a goal to provide world class education, mentoring and opportunities for coaches to become the best possible version of themselves.


SCE internal team were attempting to use Google Adwords as a new customer acquisition tool, but they were producing expensive leads and had to spend heavily to reach their targets. SCE firstly wanted to reduce their campaign spend, and then secondly, increase sign-ups to their flagship Level 4 course. One major limitation was that SCE were not tracking conversions at keyword level, so this made it difficult to outline their best performing keywords.

How Our Service Helped

Bidmarks’ swift implementation of recommendations on the SCE Adwords account paid immediate dividends. Firstly we implemented conversion tracking to identify converting keywords. We then carried out an account restructure to Improved theming and relevance of Ads on best keywords. After several rounds of ad copy reviews which focused on the CTR and CVR of their Ad’s which were both improved.

The Results Were Amazing

Since work began with SCE, we’ve seen Adwords cost per lead reduce by 200%, so that’s some quality Adwords traffic!


Decrease in cost per lead



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