White Cross Vets

How WXV reduced Adwords cost per lead by over 85%


How White Cross Vets reduced a Adwords CPA by 85%.

The Client

White Cross Vets were utilising SEO and Social Media to attract new customers to their Vets practices across the UK. However were looking for a way to drive high volumes of customers in a short time to support the opening of several new locations across the UK. This was difficult with SEO and Social media so they wanted to explore paid campaigns that ran in the run up to new locations being opened.


Previous campaigns had been successful but it was considered an expensive source of customers. White Cross Vets needed Adwords to work so that marketing spend could be deployed to drive early customers when they opened future locations. Their team had the time however Adwords was new and they were unsure if they were making mistakes in their setup and running of campaigns.

How Our Service Helped

Bidmark worked closely with marketing team at White Cross Vets not only to understand their market/clients but also their competitors. Our extensive strategy planning encompassed all areas of Adwords for with focus on local campaigns and local searches. Our new account structure allowed and Adwords strategy helped White Cross Vets reduced a Adwords CPA by 85%

The Results Were Amazing

Since work began with WXV we’ve seen Adwords cost per lead reduce by 85%, so that’s some quality Adwords traffic!


Decrease in cost per lead



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