Website design and marketing strategies for financial services & banks.
Banks, building societies, insurance companies, investment advisers, hedge funds and exchanges are just some of the financials sectors that face the unique marketing challenges of the financial industry. What makes financial services different is that we know discount and price is not always a major factor and customers seek quality of service above all. We are confident that we have the right processes in place to ensure that both brand and their customers are within legislation and saying the right things to the right people. This is important now, more than ever, as financial services are under pressure to treat customers fairly.
We begin by taking an analytical view of your business to identify customer patterns and trends which we can highlight to provide an opportunity to increase leads. Often with our financial services clients we use our Social media opportunity to utilise the various targeting features. These work to effectively deliver your advertising messages to people who might be moving house or retiring soon, for example. This ensures that your message is relevant and informative.
Another opportunity often missed is Remarketing. This also works well for financial services as many brands have an existing customer base which could be offered more. For example,an insurance company re-markets customers car insurance after they have bought house insurance. Finally we ensure that in today’s mobile world your advertising in search engines on every device that your customers are using whether it be desktop, laptop, tablet or mobile. That way, when they’re searching or browsing, we ensure that you’re right there with the right message.