DIGITAL MARKETING FOR THE TRAVEL INDUSTRY

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DIGITAL MARKETING FOR THE TRAVEL INDUSTRY

Digital marketing makes it easier than ever before for advertisers to reach customers. Whether you’re a tour operator, travel agent, holiday firm or review site a well thought out marketing strategy will allow you to compete with hot competition all year round.

CONTENT MARKETING FOR THE TRAVEL INDUSTRY

Having a travel content strategy either for your blog or social media channels can be very valuable. Potential customers generally only travel for several weeks a year, so content marketing is a great way for companies to keep their audience aware of what their services are year-round. The content also needs to change throughout the year so that it delivers the right information, at the right time. So this means content for each phase of the customer buying cycle from finding destination ideas to booking travel to the best things see and do when they arrive.

Furthermore, Content marketing also benefits SEO rankings and quality site content and links earned from pushing this content will boost your organic rankings for generic terms people search.

SOCIAL MEDIA FOR THE TRAVEL INDUSTRY

Our experts help you choose the right social media channels for your travel brand and engage audiences. It’s not just Facebook that plays a key part in social media for travel, but Twitter, Instagram, Pinterest, YouTube & LinkedIn all have a part to play.

Social Media Marketing will also benefit your Google search rankings because any website with a high level of social engagement (likes, followers, retweets, pins) will rank well this indicate to Google that people are interested in what this brand has to say, and therefore when it considers which brand is most relevant for queries

SEO FOR THE TRAVEL INDUSTRY

Search engines have become one of the most important sources of information for the travel industry. All phases of the customer buying cycle now include a search engine: whether a customer is researching a new destination, finding reviews, looking to book. Organic search is dominant in the travel industry but it is also a competitive environment and maintaining top organic search rankings requires strong content, link earning and web design strategies that can be quickly adapted to keep up with market changes.

PPC FOR TRAVEL INDUSTRY

Bidmark experts manage PPC campaigns for the travel industry on search engines, social media and display networks. Our professionals develop keyword strategies, setup device targeting, manage PPC bids and updating ad copy alongside seasonal trends.

We also set up and optimise profitable retargeting campaigns for the travel industry. Retargeting plays an important part of the sales funnel as a way of getting a chance to capture a guest’s interests. Different marketing strategies can be applied to increase direct revenue and deflect traffic away from competitors.

TRAVEL CAMPAIGN MANAGEMENT

Our knowledge of both the digital marketing industry and the travel industry helps us overcome barriers in the implementation and optimisation of digital marketing technology. With years of experience in content marketing, social media, SEO & PPC within the travel industry we have helped tour operators, hotels, airlines, aggregators and affiliates increase market visibility and sales.

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We carry out a free marketing assessment to look into your business pain points, decision making process , competition and current marketing. Then we recommend ways that we can improve the quality of leads to your website moving forwards.

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