DIGITAL MARKETING FOR THE TRAVEL INDUSTRY
Digital marketing makes it easier than ever before for advertisers to reach customers. Whether you’re a tour operator, travel agent, holiday firm or hotel, a well thought out marketing strategy will allow you to compete with hot competition all year round.
TRAVEL MARKETING AGENCY
WHO ARE BIDMARK?
We are a travel industry digital agency based in Leeds but work with businesses in the travel industry across the UK. We are committed to providing the best quality services through a process driven approach to account management.
WHY WORK WITH US
Our knowledge of both the digital marketing industry and the travel industry helps us overcome barriers in the implementation and optimisation of digital marketing technology. With years of experience in content marketing, social media, SEO & PPC within the travel industry we have helped tour operators, hotels, airlines, aggregators and affiliates increase market visibility and generate sales.
Our TRAVEL INDUSTRY SERVICES
TRAVEL MARKETiNG SERVICES PROVIDED BY BIDMARK
CONTENT MARKETING FOR THE TRAVEL INDUSTRY
Potential customers generally only travel for several weeks a year, so having a a content strategy for the travel industry can be very valuable and a great way for companies to keep their audience aware of what their services are year-round. The content also needs to change throughout the year so that it delivers the right information, at the right time. So this means content for each phase of the customer buying cycle from finding destination ideas to booking travel to the best things see and do when they arrive.
SOCIAL MEDIA FOR THE TRAVEL INDUSTRY
Our experts help you choose the right social media channels for your travel brand and engage audiences. It’s not just Facebook that plays a key part in social media for travel, but Twitter, Instagram, Pinterest, YouTube & LinkedIn all have a part to play.
Social Media Marketing will also benefit your Google search rankings because any website with a high level of social engagement (likes, followers, retweets, pins) will rank well this indicate to Google that people are interested in what this brand has to say, and therefore when it considers which brand is most relevant for queries
SEO FOR THE TRAVEL INDUSTRY
Search engines have become one of the most important sources of information for the travel industry. All phases of the customer buying cycle now include a search engine: whether a customer is researching a new destination, finding reviews, looking to book. Organic search is dominant in the travel industry but it is also a competitive environment and maintaining top organic search rankings requires strong content, link earning and web design strategies that can be quickly adapted to keep up with market changes.
PPC FOR TRAVEL INDUSTRY
Bidmark experts manage ppc campaigns in the travel industry on search engines, social media and display networks. Our professionals develop keyword strategies, setup device targeting, manage PPC bids and update ad copy alongside seasonal trends.
We also set up and optimise profitable retargeting campaigns for the travel industry. Retargeting plays an important part of the sales funnel as a way of getting a chance to capture a guest’s interests. Different marketing strategies can be applied to increase direct revenue and deflect traffic away from competitors.
TRAVEL INDUSTRY INFLUENCER MARKETING
Whether you’re a hotel, tour operator, travel agent, or holiday firm, there are plenty of influencers with plenty of ways to promote your brand over social media channels. That’s why we are committed to providing the best quality of Influencer marketing services for the travel industry including strategy, sourcing, management and consulting – depending on what you need!
SECTORS WE WORK IN
Our experience across a variety of travel sectors gives us unique insight into what drives growth for your business, allowing us to deliver successful industry-specific strategies for travel clients
Find out more about the types of clients we work with below.
Our experience in working with travel agents helps us generate digital success in the travel & tourism industry.
We provide effective marketing campaigns for hardware providers and software businesses.
Our experience in working with tour operators helps us generate digital success for your business in the travel and tourism industry.
Our advertising specialists can give you excellent digital marketing services for search engines & social media services for Caravan Parks.
We carry out marketing AUDITS
Our travel digital marketing experts carry out (free) marketing audits that create a tailored list of recommendations designed to unlock your marketing potential & improve results.
We create winning STRATEGies
We are a travel digital marketing agency that really knows how to develop long term marketing strategies with the fundamental goal of achieving a sustainable competitive advantage for your business.
We Carry out project PLANNING
We assist you in the creation and implementation of travel marketing plans to identify, anticipate and satisfy customer demands, in such a way as to make a profit for your business.
We Provide CONSULTATION
Our experienced team of travel consultants work with clients to help their businesses grow through strategic thinking, advertising strategies and great advice.
We Run & MANAGE Campaigns for clients
Our travel marketing campaign manager plan and execute marketing campaigns that are results focused meet the lead generation goals of our travel clients.
We write REPORTs & keep clients updated
We are a travel advertising agency that measures what matters and work with you to visualise detailed analytical reports that help you understand your advertising campaigns.
Let's Start Something new
We carry out a free marketing assessment to look into your business pain points, decision making process, competition and current marketing. Then we recommend ways that we can improve the quality of leads to your website moving forwards.