DIGITAL MARKETING FOR THE TRAVEL INDUSTRY

Digital marketing makes it easier than ever before for advertisers to reach customers. Whether you’re a tour operator, travel agent, holiday firm or hotel, a well thought out marketing strategy will allow you to compete with hot competition all year round.

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ABOUT US 


TRAVEL MARKETING AGENCY

WHO ARE BIDMARK?

We are a travel industry digital agency based in Leeds but work with businesses in the travel industry across the UK. We are committed to providing the best quality services through a process driven approach to account management. 

WHY WORK WITH US

Our knowledge of both the digital marketing industry and the travel industry helps us overcome barriers in the implementation and optimisation of digital marketing technology. With years of experience in content marketing, social media, SEO & PPC within the travel industry we have helped tour operators, hotels, airlines, aggregators and affiliates increase market visibility and generate sales.

Our TRAVEL INDUSTRY SERVICES

TRAVEL MARKETiNG SERVICES PROVIDED BY BIDMARK

CONTENT MARKETING FOR THE TRAVEL INDUSTRY

Potential customers generally only travel for several weeks a year, so having a a content strategy for the travel industry can be very valuable and a great way for companies to keep their audience aware of what their services are year-round. The content also needs to change throughout the year so that it delivers the right information, at the right time. So this means content for each phase of the customer buying cycle from finding destination ideas to booking travel to the best things see and do when they arrive.

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SOCIAL MEDIA FOR THE TRAVEL INDUSTRY

Our experts help you choose the right social media channels for your travel brand and engage audiences. It’s not just Facebook that plays a key part in social media for travel, but Twitter, Instagram, Pinterest, YouTube & LinkedIn all have a part to play.

Social Media Marketing will also benefit your Google search rankings because any website with a high level of social engagement (likes, followers, retweets, pins) will rank well this indicate to Google that people are interested in what this brand has to say, and therefore when it considers which brand is most relevant for queries

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SEO FOR THE TRAVEL INDUSTRY

Search engines have become one of the most important sources of information for the travel industry. All phases of the customer buying cycle now include a search engine: whether a customer is researching a new destination, finding reviews, looking to book. Organic search is dominant in the travel industry but it is also a competitive environment and maintaining top organic search rankings requires strong content, link earning and web design strategies that can be quickly adapted to keep up with market changes.

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PPC FOR TRAVEL INDUSTRY

Bidmark experts manage ppc campaigns in the travel industry on search engines, social media and display networks. Our professionals develop keyword strategies, setup device targeting, manage PPC bids and update ad copy alongside seasonal trends.

We also set up and optimise profitable retargeting campaigns for the travel industry. Retargeting plays an important part of the sales funnel as a way of getting a chance to capture a guest’s interests. Different marketing strategies can be applied to increase direct revenue and deflect traffic away from competitors. 

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SECTORS WE WORK IN

Our experience across a variety of travel sectors gives us unique insight into what drives growth for your business, allowing us to deliver successful industry-specific strategies for travel clients

Find out more about the types of clients we work with below.

TRAVEL AGENTS

Our experience in working with travel agents helps us generate digital success in the travel & tourism industry.

HOSPITALITY

We provide effective marketing campaigns for hardware providers and software businesses.

TOUR OPERATORS

Our experience in working with tour operators helps us generate digital success for your business in the travel and tourism industry.

CARAVAN PARKS

Our advertising specialists can give you excellent digital marketing services for search engines & social media services for Caravan Parks.

TRAVEL INDUSTRY marketing agency

HOW WE DO IT 

We are a travel digital marketing agency that provides everything your business needs to accomplish it’s goals, and here’s how….

We carry out marketing AUDITS

Our travel digital marketing experts carry out (free) marketing audits that create a tailored list of recommendations designed to unlock your marketing potential & improve results.

We create winning STRATEGies

We are a travel digital marketing agency that really knows how to develop long term marketing strategies with the fundamental goal of achieving a sustainable competitive advantage for your business.

We Carry out project PLANNING

We assist you in the creation and implementation of travel marketing plans to identify, anticipate and satisfy customer demands, in such a way as to make a profit for your business.

We Provide CONSULTATION

Our experienced team of travel consultants work with clients to help their businesses grow through strategic thinking, advertising strategies and great advice.

We Run & MANAGE Campaigns for clients

Our travel marketing campaign manager plan and execute marketing campaigns  that are results focused meet the lead generation goals of our travel clients.

We write REPORTs & keep clients updated

We are a travel advertising agency that measures what matters and work with you to visualise detailed analytical reports that help you understand your advertising campaigns.

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We carry out a free marketing assessment to look into your business pain points, decision making process, competition and current marketing. Then we recommend ways that we can improve the quality of leads to your website moving forwards.

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