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INFLUENCING CONSUMER BEHAVIOURS
Providing great results starts with understanding and knowing your customer, which in today’s retail world is becoming increasingly difficult as the rise of the internet has completely changed customer shopping habits. Another changing factor in today’s retail worth is the significant growth in terms of new technologies for retail marketing, such as smartphones and tablets.
We identify the key products within your range to advertise. For example, items that deliver a high profit, or items that have been top sellers in the past.
We also carry out online competitor reviews to identify further products which are competitive on price (and quality) to find a competitive edge.
We work to increase the conversion rate of your traffic by optimising areas in which your customers purchase products on your website.
Understanding the way these changes affect consumer buying behaviour allows us to develop a multi channel retail marketing strategy for your business which is crucial to driving traffic and generating sales.
Retail businesses who embrace these changes then enjoy a marketplace which has not been restricted by geographic locations or shop opening hours. Bidmark will develop a tactical plan to help you reach the right target market, at the right time, with the right message.
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