Google Ads Management Services
Google Ads Agency
We’re a specialist Google Ads agency based in Leeds, UK with Google Partner certification. In fact, our agency’s aim is to provide clear, profitable Google Ads campaign management services for SMEs and young brands that improve overall return on investment and helps businesses grow.
Our Google Ads agency manages comprehensive campaigns tailored to meet your specific advertising goals. Additionally, when it comes to Google Ads, achieving outstanding performance is crucial for your business’s growth. Due to that, our Google Ads Agency is dedicated to helping you reach your goals by utilising industry best practices, cutting-edge tools, and a strategic approach. What’s more, our Google Ads Agency is committed to driving qualified traffic, increasing conversions, and ultimately boosting your bottom line.
Google Ads Management Done Properly
When you work with us, you get a partner focused on providing the best Google Ads management services and maximising your ROI.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
Brilliant team, always there to help as well as getting great results. I recommend Bidmark to anyone who will listen. Can’t say enough great things about them. Thanks again to the team.
From Jack Cannon
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
Google Ads Management services
Moreover, our Google Ads agency commits to providing the best quality Google Ads management service. As such, we work closely with our clients, and look after everything from setup through to day-to-day management, to monthly reporting. Additionally, we ensure everything is measured and tracked so that we continue to increase the overall ROI from Google Ads for our clients and deliver on the results that matter.
Get In TouchGoogle Ads Management experts
Our Google Ads specialists are up early every morning creating, refining, and managing pay-per-click campaigns on Google Ads for our clients. For example, we work closely with our clients, providing expert Google Ads management services, so their businesses can gain high-quality leads, sales, revenues – and profits! Specifically, we tailor our Google Ads management services such as setup, management, and consulting, depending on what you need.
Google Ads Audits
Firstly, our Google PPC specialists carry out complete Google Ads account audits and highlight areas that can be improved on.
PPC Consultations
Secondly, our Google Ads agency provides consultations to help you make the right changes. Perfect if you have the time to manage your own account, but are unsure of what to do.
Read MoreStrategy & Planning
Thirdly, our Google Ads campaign specialists work with you to develop a Google Ads strategy that’s going to deliver the results you need. Ultimately, we can assist with directing Keyword creation, Ad Copy creation, Ad extensions and and PPC Media Plans.
Campaign Setup
Fourthly, our Leeds team has met the qualifying criteria, undertaken training, and passed the Google Ads exam proving in depth knowledge and campaign setups. As such, we carry out Google Ads campaign setup ensuring all the right keywords, ads, locations and bidding strategies are used.
Campaign Management
Subsequently, our Google Ads account managers know how to optimise Google Ads campaigns toward your digital marketing goals. As such, we manage everything from search terms, negative keywords, ad groups, ad copy, and of course, deliver results!”
Reporting
Finally, our reporting comes in many forms such as monthly reports, regular emails, calls, and meetings! We generate detailed monthly reports to track campaign performance and identify opportunities for improvement.
Why work with Bidmark?
Not only are our Google Ads experts experienced, certified and talented individuals but we are enthusiastic, passionate and have large technical abilities and strong problem solving skills. In fact, we help businesses use Google Ads to promote their brand, products, or services by creating their advertising strategy, Google ads, landing pages, campaign management, whilst also tracking results.
INCREASE SHARE OF VOICE (SOV)
Firstly, our Google Ads strategies are crafted to elevate your brand’s share of voice, ensuring that your message resonates louder and reaches your target audience effectively. So by optimising ad placements and leveraging data-driven insights, we amplify your brand’s presence in the crowded digital space.
INCREASE BRAND AWARENESS
Secondly, our Google Ads agency employs innovative and targeted campaigns to ensure your brand becomes a familiar face in the digital landscape. So from compelling visuals to engaging content, we craft campaigns that leave a lasting impression, putting your brand at the forefront of your audience’s minds.
BOOST SALES GROWTH
Thirdly, our Google Ads experts leverage data analytics and audience insights to create campaigns that drive conversions. From compelling ad creatives to strategic targeting. As such, we ensure that every pound spent contributes directly to your bottom line.
ACQUIRE MORE CUSTOMERS
Our Google Ads campaigns are designed to attract and convert your ideal audience. Therefore, by utilising advanced targeting options and personalised messaging, we drive quality leads and conversions, helping your business grow sustainably.
INCREASE LIFETIME VALUE
Finally, our Google Ads strategies focus on retaining and nurturing existing customers. Ultimately increasing their lifetime value. Furthermore, from loyalty programs to personalised engagement campaigns, we ensure that your customers not only stay but also become advocates for your brand.
GENERATE MQLS
Next, our Google Ads strategies are finely tuned to identify and attract marketing qualified leads. In addition, through precise targeting and engaging content, we ensure that the leads generated are not just numerous but also highly relevant to your business objectives.
Driven By Performance
Our Google Ads agency manages comprehensive campaigns tailored to meet your specific advertising goals. Additionally, when it comes to Google Ads, achieving outstanding performance is crucial for your business’s growth. Due to that, our Google Ads Agency is dedicated to helping you reach your goals by utilising industry best practices, cutting-edge tools, and a strategic approach. What’s more, our Google Ads Agency is committed to driving qualified traffic, increasing conversions, and ultimately boosting your bottom line.
Get In Touch
1. Custom Proposal
Every successful Google Ads campaign starts with a clear understanding of your business. We begin by learning about your goals, target audience, customer journey, and existing advertising performance. Whether you’re an ecommerce brand looking to scale or a service provider aiming to generate more high-quality leads, we identify where paid search fits into your wider digital strategy. We also review your competitors, historical data, and current account structure to spot quick wins and long-term opportunities.
2. Strategy Development
Once we’ve gathered the necessary insight, we build a bespoke Google Ads strategy tailored to your business objectives. This includes defining campaign goals (e.g. lead generation, ecommerce conversions, brand awareness), identifying your most valuable products or services, and selecting the most appropriate campaign types—such as Search, Shopping, Performance Max, Display, or YouTube. We also conduct detailed keyword research and audience profiling, ensuring our targeting is focused on the users most likely to convert. Our strategies are built to balance efficiency with scale—whether you’re working with a local, national, or international focus.
3. Strategy Implementation
With the strategy in place, we build your campaigns from the ground up, following best-practice structures to optimise for performance and scalability. For Search campaigns, this includes ad group segmentation by keyword theme, negative keyword refinement, and ad copy tailored to your USPs. For Shopping, we ensure your product feed is optimised for maximum visibility and relevance. We also create compelling ad extensions (sitelinks, callouts, structured snippets) to increase engagement and Quality Score. For visual and video campaigns, we produce scroll-stopping creative tailored to the audience, channel, and format. Throughout, we ensure campaigns are built for fast approval and immediate launch.
5. Tracking & reporting
Full transparency is a key part of our Google Ads management service. We implement advanced conversion tracking via Google Tag Manager and GA4, ensuring all key actions—form fills, phone calls, purchases, downloads—are correctly attributed. Where applicable, we integrate offline conversion tracking (e.g. via CRMs like HubSpot or Salesforce) to measure pipeline impact and closed deals. Every month, you’ll receive a clear, jargon-free report highlighting key performance metrics such as impressions, CTR, conversions, ROAS, and CPA. We use this data to refine your campaigns and make informed decisions that continuously improve performance.
Building
Partnerships
Matter
Digital Marketing & Web Development
More reasons to work with us
Furthermore, our Google Ads agency works with local businesses and national brands. In addition, our Google Ads agency’s aim is to work hard, be nice and deliver the results that matter to our clients.
High Service Level
Firstly, our Google Ads agency’s success is measured by our clients’ success. Likewise, we prioritise client satisfaction and go the extra mile to ensure that our services meet and exceed your expectations. Equally important, we are here to build long-term partnerships based on trust and mutual growth.
Quality Support
Secondly, our Google Ads agency is committed to continuous monitoring and optimisation of your Google Ads campaigns. Simultaneously, we keep a close eye on performance metrics, making adjustments as necessary to maximise your campaign’s effectiveness. Furthermore, our proactive approach ensures that your ads are always delivering the best possible results.
RESULTS FOCUSED
Finally, you will be working within a tried and tested Google Ads company and will become part of an established brand with a great track record of delivering new customers for our clients. Therefore, it’s important for our Google advertising specialists to be recognised as good people to work with, as a paid search agency that inspires clients and achieve quality results that speak for themselves.
FAQs
We create tailored Google Ads strategies based on your goals, audience, competitors and customer search behaviour. Understanding what is adwords management involves continually monitoring, testing and refining campaigns to improve performance and generate valuable leads. From keyword targeting to bid optimisation, we manage every element to help you achieve stronger returns. Discover how our Performance Max agency services can support your paid advertising growth.
The cost of AdWords management depends on factors including your advertising budget, campaign complexity, industry competition and growth objectives. If you are wondering how much AdWords management costs, we provide tailored solutions designed around your individual requirements rather than a one-size-fits-all approach. Initial campaign insights can typically be gathered within the first few weeks, while achieving consistent performance improvements often takes 3–6 months of ongoing optimisation, testing and refinement. Our team focuses on improving efficiency and delivering measurable results.
Google Ads can start generating clicks and traffic within 24-48 hours of launch, but meaningful results take longer to materialise. Expect an initial data-gathering phase of 1-2 weeks, followed by an optimisation period of around 4-6 weeks as the algorithm learns which keywords and audiences convert best, with most campaigns reaching stable, predictable performance after 2-3 months and full maturity with the strongest ROI typically emerging by 3-6 months — though exact timing depends on factors like industry competitiveness, budget, and campaign type.
We track the key metrics that determine PPC success, including cost per click, click-through rate, conversion rate, cost per acquisition and return on ad spend. Understanding what is ppc in digital marketing means looking beyond traffic numbers and focusing on measurable business growth. Our team uses detailed reporting and ongoing optimisation to improve campaign efficiency and maximise your advertising budget.
We work with businesses across a range of industries, creating Google Ads campaigns designed to increase visibility, enquiries and revenue. Our team uses proven PPC strategies, detailed reporting and conversion tracking to demonstrate campaign performance. Discover more about our case studies and the results we have delivered.
Let’s Get
Started
From keyword research to ad optimisation, our dedicated team ensures your ads stand out in a competitive digital landscape. So partner with us today and unleash the power of targeted advertising to grow your business exponentially.