Digital PR & Backlink Building
Whether you have a new product to launch or some other exciting company news, it’s important to get this out and in front of your correct audience. Our team at Bidmark can help generate a digital PR strategy that will ensure that you reach your key audiences, as well as securing quality backlinks to your website.
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What is Digital PR & Backlink Building?
A digital PR strategy is used by companies with the aim of increasing their online presence and should always be included as part of your wider online marketing strategy. Digital PR agencies connect with journalists, influencers and bloggers. By sending online press releases to their network, the aim is to secure high-quality, relevant backlinks, social media mentions to improve their Search Engine Optimisation.
Failure to have a digital PR strategy in place for releasing regular news or articles may leave your website missing out on organic visibility and an underperforming backlink profile.
Our Digital PR & Backlink Building Approach
At Bidmark, we believe that understanding your company and its key audience should be at the first and foremost of any digital PR strategy. Through understanding your company structure and values, we are able to work closely with you and generate regular releases that can be circulated and targeted to your key audience.
Our digital PR strategy will be built with 3 key aims:
Increase Online Awareness
Regularly released content increases your chances of being spotted online. The more places that you can get listed, mentioned or published, the more chance that the audience will see you and begin to repeatedly see you – increasing their knowledge of your company and products.
Backlinks are websites that link to your site, and are, for some search engines, the primary ranking factor. This makes it extremely important to ensure that your backlink profile is on-point. Digital PR allows you to increase the number of backlinks pointing to your website, whilst controlling who they are – ensuring the relevance to your business is there (which is also important when it comes to backlinks!).
Increase Social Media Mentions
Social media mentions and shares are when people talk about or share posts about your company or products. These are great to receive as it widens the scope of your company’s knowledge and presence online. If these shares were to include a link to an article or your website, they could also help with increasing traffic to your site.
We understand that results from SEO centred link-building can be confusing, so we clear things up for you with a monthly marketing report detailing work carried out, results achieved, and a plan of action for the following month.
How can we help
Our team of digital PR specialists can help create a bespoke digital PR and link building strategy that can help you increase the performance of your website in those key search terms.
Through understanding your company and its audiences, our team can shape your strategy to ensure that we focus on the link targets that will help you reach your key business aims through effective use of your budget – giving you the biggest bang for your buck!
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