Local SEO Services
Local SEO is key for any business that wants to secure new customers that live locally to them. Bidmark offers local SEO services that can help businesses get more people through their door.
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What is Local SEO?
For those businesses that have a physical presence, like a shop or an office, optimising your website is also about making sure people are able to find you in real life. Even if people are not actively visiting your premises, you’re still targeting an audience online that is located in the same geographical area as you are. It is estimated that ⅓ of Google searches involve a business premise or location ‘near me’. Ensuring you target these searches is key, and is called ‘Local SEO’.
Our Local SEO Approach
At Bidmark, we understand the importance of local customers and not just your online audience. We will work closely with you to ensure that you are reaching your full customer potential, by ensuring that your local SEO is set up, optimised and giving you greater opportunity to grow your business.
There are 3 key areas when it comes to a businesses local SEO:
Google My Business
Optimising your Google My Business listing is perhaps the most effective way to rank higher on Google Maps, as well as gain visibility in Google Search local results. In order to get access to your Business Profile, you need a Google My Business account associated with that profile. Once you have secured ownership through proving you own the business (which we can help you with), you will be allowed to update all the information that appears in Google Search local results, the Google Search Knowledge Panel, and Google Maps.
Individual location pages on your website are a must if your business has more than one location in a certain area – such as a fast-food chain or coffee shop. These pages need to be unique and should look to provide the following information:
- Phone number
- Opening hours
- Unique store information
- Parking availability
- Google Maps showing the exact location of the store
- Schema-markup on these pages
Using Google Reviews, Yelp or Tripadvisor is a great way to attract new local customers. By getting your current customers to write positive reviews for your business doesn’t just optimize your online presence; it also encourages more local customers to buy from you.
How can we help
Our team has vast experience in helping small, medium and large businesses increase their exposure across local organic search results. By creating a bespoke strategy for your business, we can help you attract new local customers to your business premises.
Through understanding your business, location and audience, our team can shape your local SEO strategy to ensure that we focus on the key areas that will help you in your local organic search. Our team of expert local SEO professionals are well-versed in improving the local SEO of any business. We can help you with your:
- Google My Business listing
- Competitor gap analysis
- Targeted SEO campaigns
- Review management
- Local link building
We understand that results from local SEO can be confusing, so we clear things up for you with a monthly marketing report detailing work carried out, results achieved, and a plan of action for the following month.
LOOKING FOR A NEW LOCAL SEO AGENCY?
Our local SEO specialists will carry out a free marketing assessment to look into your business pain points, decision-making process, competition and current marketing strategies. Then our search engine optimisation experts will recommend ways that we can carry out onsite and offsite strategies to improve the local custom for your business moving forwards. Get in touch with our team to see how we can help set up and optimise your businesses local SEO.
LOOKING FOR A NEW PPC AGENCY?
Our pay per click specialists will carry out a free marketing assessment to look into your business pain points, decision making process, competition and current marketing. Then we recommend ways that we can carry out pay per click management to improve the quality of leads to your website moving forwards.