b2b MarketingIn the know
we’ve carefully selected our top b2b marking news from the past month.
With so much B2B marketing news to read, it’s hard to know what to read. To make your choice a little easier, we’ve carefully selected our top B2B marketing news from the past month.
7 Steps to Brilliant B2B Marketing.
Here is the 2nd part of a 2-part series which includes some greet steps to brilliant B2B marketing. The first part was posted last week, and can be found here. The article includes a quality info-graphic which builds up a holistic B2B marketing strategy. Read More
B2B Firms Turn to Technology
Business to business (B2B) marketers are doubling down on various marketing technology tools in 2016 as they look for new ways to attract the sector’s increasingly savvy customer base. Read More
PERSONALISATION IS KEY IN OVERALL
Social media is becoming a preferred channel for business-centric sales and marketing professionals, according to a new report from Forrester Research. While B2C marketers have been using social for years, it is now a crucial access point for establishing new and rewarding relationships in the enterprise, the report says. Read More
Instagram business profiles.
They are here and they look like Facebook’s own business admin (if it ain’t broke…). Insights is a new feature which keeps track of engagement levels and posts can be promoted from within business profiles. Read More
More from our blog…
The Google my business update introduces a new feature that helps you catch customers' attention even more. Google my business listings now have the option to appear with a company update and image as shown on the bottom right of the image below. To do this was...
It is time to consider your marketing strategy for any up and coming events. Read on for 3 top tips to successfully market arts & entertainment events this summer. 3 Ways to Integrate a Digital Strategy Into Your Event Marketing Campaigns. Successful event...
For the next 5 or 6 months airports, train stations and other transport hubs will be busier than usual. As we enter that annual travel seasons we wanted to take a look at the recent digital changes in the travel sector. Digital signage is the new norm Historically...