Travel Sector Roundup

In The Know

We take a look at recent digital changes in the travel sector

For the next 5 or 6 months airports, train stations and other transport hubs will be busier than usual. As we enter that annual travel seasons we wanted to take a look at the recent digital changes in the travel sector.

Digital signage is the new norm

Historically digital signage in airports was reserved to display arrival and departure information. Today’s digital signage is used throughout the airport from counters to boring areas to shops and food establishments inside the terminal. Read More

Operators to deliver brochures & visitor guides via SMS

Realview Digital, a digital media company, have announced the release (name: PARTICA) which is a marketing platform which allows travel and tourism operators to deliver informational brochures and travel guides to travellers devices via SMS Read More

Personalisation is key 

According to the latest eTravel Benchmark results from eDigitalResearch (edr), personalised digital experiences are a growing trend amongst travel brands and a key driver behind Booking.com’s benchmark leading multichannel experience. Read More

Direct digital distribution powers Premier Inn growth.

Premier Inn, The UK’s largest budget hotel chain, increased direct digital distribution (sales on its own website) to 86% in the 2015-16 financial year. Read More

Amsterdam’s Schipol Airport & KLM Test New Customer Service Robot.

While this typically entails increased focus on channels like social media, or even messaging apps to improve its customer service, KLM is taking this approach to the next level. Passengers at Amsterdam’s Schipol airport can use a customer service robot that can scan boarding passes and help passengers find their gate at Amsterdam’s Schipol airport. Read more

 

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