What can I do to get more website traffic?
Ensuring a steady flow of traffic through to your website which can bring new, qualified leads can be challenging. In this week’s blog post we will list our top 7 strategies for generating website traffic and attracting new customers.
Search engine optimization (SEO) is the process of increasing your websites visibility of in a search engine’s un-paid search results. This is achieved primarily through manipulating changing your websites keywords and structure, combined with offsite factors such as social indicators and links on other sites which point to your site. This is an crucial in the current marketing world as many of your customers will be using Search Engines right now to find the products or services that you offer.
We’ve been doing SEO at Bidmark for a while now & we see this type of marketing as one of the highest return on investments. However SEO can be hugely time consuming for business owners (outsourcing your SEO can save that time) but it is an important strategy to attract website visits, leads and sales.
Content marketing and Blogging work in a similar way by offering free, original content on your blog or website which can help bring new website visitors who are interested in that relevant content. Great blog posts keep marketing objectives in mind and often will include links to your website to prompt new visitors from a new source.
PPC is our speciality here at Bidmark. It’s a fantastic, highly targeted, high impact form of marketing that we love. PPC (Pay per click) ads are found in the paid advertising space on search engines like Google & Bing. PPC Costs are determined on a click basis, which means you pay a fixed price for every click your ad gets in the search engine. Ultimately you then optimise your pay per click advertising so that the return on Investment is larger than the costs of clicks, which means you’re making money online!
Retargeting ads work by placing a tracking cookie on each of your visitor’s computers. Then, when they leave your site, they start seeing ads which can prompt them to come back to your site and complete a sale. Using this type of advertising helps you reach visitors who leave without making a conversion — which is about 98 percent of all your traffic. Targeting these past visitors works extremely well as for a low cost you can work on getting those visitors to come back & convert. Retargeting is a lesser used form of digital marketing but when used correctly can have a huge impact on the way your traffic behaves when it comes to purchasing products or services.
Millions of people use Facebook, LinkedIn & Twitter every day & all types of demographics regularly use social networks. Facebooks targeting options allows markers to target ads to these people by various targeting options such as location, age, interests, job, company, friends of your current fans, or people who “like” certain pages. Similar to Google AdWords you can set a daily budget, pay for clicks, or pay when people see your ad.
With online video quickly becoming a key means for people to satisfy their information & entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril. Creating video content can help your site be found by potential customers. Not only does Google index your content, but also your videos can be shared via other social media channels. Not every video needs to get a million views to be successful. Instead, the focus should be on a strong call to action that links your website & a compelling reason to why to do it once they have finished watching.
Email marketing is one of the oldest digital marketing channels available & is still one of the strongest ways to engage potential & current customers. A strong email marketing plan which is designed to compel readers to subscribe & encourage them to return to your website on a regular basis by showing new product & offers, recent blog posts, interesting whitepapers, or engaging videos.
More recently with the availability of Gmail Sponsored Promotions Ads we can expect a new way reaching customers. We are currently using this new available feature with one of our clients so watch out for a case study – we’re seeing great results thus far!
What has your most successful method of marketing been? We’d love to hear what your most effective marketing method is in your business or if there is anything you need help with?